09. Jan, 2011
What is a Bounce Rate? Wikipedia defines it as, “Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.” I feel the statement is pretty self-explanatory.
To keep it very simple, bounce rate simply represents those percentage of visitors who move away to some other site after visiting a page on your website.
You may find the percentage for “Bounce Rate” on the right corner below the graph once you log in to your Google Analytics Account.
Higher the bounce rate, more the number of people leave your blog after a single web page visit.As per the definition, an ideal percentage of bounce rate would be zero.
Practically speaking, a bounce rate below 60% is good for any blog. So, our only task is to make him/her stay in our blog or in other words, just get the second click out of the visitor. Though, it appears to be very easy, it is one such area that even probloggers constantly work upon.. I am pretty sure few ideas would have cropped if you clearly understood the post till this. You may implement your ideas but, do consider the following methods in reducing the bounce rate.
[1] Use Fresh and Clean Template: First impression is always the best impression and you can gain that best impression only when your blog looks clean and tidy. It is not necessary that it should look very professional but, it should be clean. I mean the widgets should be placed properly, broken links should be updated and so on.
[2] Use Quality Content And Keywords: we know Content is always the king!! So, it is very important that your blog provides quality content. Please, ensure that the keywords are relevant to the content of your blog. It is important that both the keywords and content go hand in hand or else you end up providing the wrong information to the search engines. By doing this, you lose the second click from the visitor.
[3] Use Internal Links: This serves to be the most effective way of reducing a blog’s bounce rate. When you provide links which are relevant to the content, within your blog, it is obvious that the user makes a click on it and thereby, he keeps hopping around your blog. In fact, you end up boosting your page views and back links too.
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